Cindy Hohman is the creator of The Art Marketing Project, which helps independent artists by teaching marketing and promotion skills so you can do what you love and make a living with your art. Her goal is to make art and creativity a viable, sustainable, and profitable career path.
Full shownotes: http://yourcreativepush.com/cindyhohman
-Her background working at the Art Students League of Denver and the Denver Art Museum.
-How and why she started the Art Marketing Project.
-Why it is so important to develop a marketing plan and not just do what everybody else is doing.
-The importance of keeping track of your numbers and analytics.
-How to know when to quit your attempt at a particular social media tactic.
-Building a brand for yourself that you choose, and then finding your ideal buyers.
-Whether or not you should create a new identity if you plan on doing a different type of creative work.
-How to push past the icky feeling that comes with marketing and self-promotion.
-Being a hedgehog.
-Having a strong website and also making sure you make it clear that your work is for sale.
-Not being afraid to make real-world connections.
-Disney’s rule for selling art and how it is never too early to start selling your art.
-More information about her new course.
“Without a marketing plan, you can easily get caught in the shiny object syndrome.”
“Marketing is hard, but you should enjoy a good part of what you’re doing with it.”
“Your ideal buyer is for you to choose, not for your past buyers to tell you.”
“Don’t try to be acceptable and pleasant to everybody. What you do should hit right to the core of who it’s meant for.”
“You don’t even have to have your website up and completely functional and perfectly done to sell your work.”
“Sharing your work is great. Being clear that it is for sale is even better.”
Heidi Gustad is a knit & crochet designer, Midwesterner, & one-time Librarian who is obsessed with colorful knitting, crochet & yarn crafts.
She is also the creator of Hands Occupied, which features dozens of free knitting & crochet patterns, over 250 step-by-step How-to posts, and 100+ inspiration posts to help you dream up your own DIYs.
Full shownotes: http://yourcreativepush.com/heidigustad
-How she got into knitting as a child as a way to battle anxiety and insomnia.
-How she pushed her knitting to the side because of her talent (and responsibility) with the oboe.
-Getting involved with blogging.
-Her realization that she could have been monetizing her side hustle for years.
-How much easier it is for younger people to learn things.
-Why she finally made the decision to quit her job as a librarian and pursue her creativity full-time.
-Dealing with the question of Am I defined by what I do for a living?
-The importance of finding your own happiness so that you can help others.
-Balancing a knitting and crocheting world in which some people have a lot of money to spend while others do not.
-How she achieves flow state.
-Being able to get to know yourself.
“I was Knit-Flixing back before that had a name.”
“Creativity has always been a way that I’ve handled my anxious behavior and anxiety within myself.”
“It’s so funny to me now that this is my full-time job that I just sat there missing all these opportunities to monetize my side hustle.”
“I just had this gut knowledge that I needed to come back to creativity as the foundation for my life.”
“You can sit there forever and not pull the trigger on doing your creative work, whether its as a side hustle, or part-time, or full-time or sometimes.”
Alex Strohl is a Madrid-born, French adventure photographer whose work is characterized by his extraordinary existence. Instead of creating contrived scenes, Strohl creates authentic moments and captures them as they unfold before him— continually blurring the lines between work and life.
Strohl’s photography has been featured in prestigious publications such as Forbes, Vanity Fair, and Gentleman’s Journal and his client list includes dozens of household names. He is based in Whitefish, Montana—but spends the vast majority of his time on the road with his partner Andrea Dabene; they often journey to the most remote reaches of the world.
His new course, The Adventure Photography Workshop offers an in-depth look into his mindset, methodology, and strategy, not just as a photographer, but as a creative thinker.
Full shownotes: http://yourcreativepush.com/281
-His recent traveling, including his recent trips to the Pyrenees and Iceland.
-How he plans his trips and his shoots.
-The reason he created the Adventure Photography Workshop.
-Training yourself to enjoy doing the difficult work, and some of the tips he has for getting yourself in that mindset, like taking cold showers.
-Finding motivation in previous successes.
-Some of the things that he didn’t expect about creating a course.
-Deconstructing his methods and what that did for his mindset and strategy as a photographer.
-How investing in knowledge up front can save you time later.
-Splitting up large projects into more manageable pieces.
-Dealing with uncertainty as a creative person and developing certainty by creating a system for yourself.
“When you’re a freelancer, you’re the asset. You’re the business.”
“It’s all about drawing energy from our high moments.”
“You can’t be someone else. People are going to see right through that.”
“The value is in the implementation, not the idea.”
The Adventure Photography Workshop (Use Coupon Code CREATIVEPUSH at checkout to get $100 off (Limited to 25 orders))
Dougie Hoppes is a Dark Fantasy Artist living in Hillsborough, NC. During the daytime, he writes software for a neuroscience company, and at night and on weekends, he works on his art business and spends time with my family.
He is also the creator of the ShadowMyths Cards, designed to inspire idea generation, and the upcoming Shadow Myth's book, Selik's Road.
Full shownotes: http://yourcreativepush.com/dougie
-How he got a later start in his art than most.
-His wife’s wise advice to paint what he truly loved instead of what he thought he was supposed to paint.
-Going to his first Comic-Con at the age of 47 and the creative shift that it gave him.
-How he destroys 90% of his work, but documents it all.
-A glimpse into the way in which he has evolved as an artist (and continues to evolve).
-Getting past the tiredness.
-Taking calculated risks.
-His style of finding the images and the story after he makes marks.
-His upcoming Kickstarter for Selik's Road.
-How he came up with the idea for his Shadow Myths book.
“In the beginning, I did stuff that I thought people were going to buy.”
“If you’re going to improve, you’ve got to take risks. Nobody ever improved by just sitting there.”